interview Archives - Page 2 of 6 - The Flip Side Communications

Media Training: Lost For Words? So Turn It On And Watch

Leave a Comment / Media Training / Loren Yaskin

You’ve heard of walk and talk. Consider this watch and talk.

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Media Relations: 10 Reasons I Ignored This News Release

When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:

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Media Relations: Going Live On TV In 22 Minutes

Leave a Comment / Media Relations / Loren Yaskin

You build yourself a reputation as being available anytime, anywhere.

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Media Relations: The Bizarre Is Like Catnip For TV News

Leave a Comment / Media Relations / Loren Yaskin

At the moment, I’m having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.

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We Interview Venue Safety Expert About Nightclub Fire

Leave a Comment / Media Relations / Loren Yaskin

Venue Safety Expert Steven Adelman of Adelman Law Group is a client.

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Media Training: Answering Reporters’ Oddball Audibles

Leave a Comment / Media Training / Loren Yaskin

The psychologist we sent to appear on a morning TV news show did not expect the anchor by her side to start the interview by asking about her plans for Christmas dinner. We scheduled her to speak about relationships, but the anchors had been talking about holiday dinners beforehand. We prepare people for all

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