This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look […]
Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit Read More »
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
Crisis Communications: Don’t Run So Far Way Read More »
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.
Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2) Read More »
Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.
Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1) Read More »
What’s so important about being first?
Media Relations: TV News Is Not Love At First Sight Read More »
You thought you placed your client, but now you risk losing the story if you don’t come up with more.
You Got In Bed With The Media But Didn’t Satisfy Them Read More »
Some of those posting Tweets are falling back on gimmicks to convince us to click their links.
Wow! Words That Indicate A Tweet Might Actually Suck Read More »
Consider videos more of a headline than a two-page, in-depth newspaper story.
Shooting Video: Make Them Beg For More Instead Of Less Read More »
Rehab facilities should open their doors when appropriate and ensure the media and other outlets on the internet realize the centers and their patients can deliver important and often timely healthcare related stories.
Media Relations: Rehab Centers Can Help Nurse The News Back To Health Read More »
What I often find is a blogger hammering home the same point over and over.
Copywriting: You Sometimes Really Only Need A Few Inches Read More »
