Some journalists are superheroes
Have I not considered the connection between the media and super masked men?
Some journalists are superheroes Read More »
journalist
Using your location to enhance your pitch to journalists
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »
Attracting the attention of bloggers and journalists
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
Attracting the attention of bloggers and journalists Read More »
Listen to us speak on how to increase your chances of obtaining media coverage
Identifying your company’s newsworthy story angle
Listen to us speak on how to increase your chances of obtaining media coverage Read More »
14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
14 ways to get a reporter to quickly delete your pitch Read More »
Media Training: Handling unexpected interviews and the questions that follow
You should remain flexible for the media but not a punching bag.
Media Training: Handling unexpected interviews and the questions that follow Read More »
Target and Breastfeeding: How To Turn A PR Problem Into A Positive
PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.
Target and Breastfeeding: How To Turn A PR Problem Into A Positive Read More »
Media Training: How to Handle Tough Interviews Differently Than Ron Paul
Be ready. Prepare yourself for any question about your business.
Media Training: How to Handle Tough Interviews Differently Than Ron Paul Read More »
Don’t Fake It
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview