Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
VIDEO: Could Calling The Media Backfire? Read More »
The video tells a story instead of blatantly selling a service. But the results can be the same if not better.
Can A Man In Makeup Help You Make Better Videos? Read More »
There’s pressure to measure almost every marketing effort. But judging video’s success is not black and white.
Are Some Video Analytics Beneficial Or B.S.? Read More »
Many companies and organizations already recognize they have built-in audiences who speak both English and Spanish.
Does Your Video Speak My Language? Read More »
The media are already analyzing how these current issues might impact Obama’s legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is taking some important steps for crisis communications:
Obama Takes Key Public Relations Steps In Tug Of War Read More »
Video is not an effective marketing tool simply because it is video.
When Posting Video Can Reflect Poorly On Your Business Read More »
Press release not only seems unnecessary, but the words may actually negatively impact a pitch’s success.
Media Relations: We Press For You Not To Write “Press Release” Read More »
It’s like someone is building a road in the right direction, but we’re not actually clear if it will get us where we want to go.
Maybe Video, Social Media And Media Relations Shouldn’t Be A Numbers Game Read More »
My Business, a bi-monthly magazine for the National Federation of Independent Business, quoted Loren in its April/May edition. Read this article called “Wrap It Up Turn Your Wheels Into A Billboard.” After you click the link, scroll down to see the article. Check out our previous blog on this topic called “Public Relations: Don’t Be Loud,
Public Relations: Read This If You Have A Company Car Read More »
