Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can work well for in-studio interviews or packaged segments. Please let me know if you have interest in booking. Thanks in advance […]
Zero in on one great pitch at a time Read More »
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal regulatory agency. A few years ago I was invited to lead a roundtable discussion at our local IABC chapter. My assigned topic was media relations.
A Boy Scout’s Guide to Effective Media Relations Read More »
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top
The 10 Best Ways to Get The Media to Ignore Your Political Press Release Read More »
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much to sell your client can get your email deleted faster than a satellite signal. Take the email someone with a New York area
Publicizing Business: The Sky Has Its Limits Read More »
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about
PR Mike! You just hit a bullseye! Read More »
A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t recall her giving him a heads up the book was on its way. He flips through the book, stops momentarily to check out some bullet points on
Judging a PR Pro by a Cover Read More »
Someone in PR sends a reporter an email pitch and the subject includes this: “Please take my pitches!!!” The email includes phrases such as: “THIS IS HUGE FOR ME PLEASE?” and “THIS IS A HUGE CLIENT, TOO!! PLEASE?!!!!” The email includes the word “please” eight times. This is not unheard of. Someone on a local
I Love It When You Beg Read More »
The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included background on her client and pasted an Associated Press article about the judge’s decision. She was quick, to the point and appeared to be successfully courting the
When Romancing The Media, Don’t Forget The Foreplay Read More »
Today people talked more Tiger. The ratings! The non-golf lovers tuning in. The man playing well despite a long layoff of scandal and stress. I stayed out of the Woods. I’ve never really liked golf. True, I didn’t mind going to the Phoenix Open, but I didn’t watch much of it. I’ve actually never played
“Hi” and “Hello” are some of the most powerful words in language. Say them with emotion, you express how excited you are to see an old friend or relative. Say them just the right way to strangers, you just might open up a new channel of communication with someone who might otherwise be hesitant to
Hello, is it me you’re looking for? Read More »
