Video and Public Relations: FedEx Delivers When It Absolutely, Positively Had To
FedEx put a face on its apology.
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Media Relations
Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
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How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes
My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside when it was still running. My Dad and I drove it across country with my cat. My cat, so
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Give Bank of America public relations credit where credit is due
Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to continuing to fulfill all your banking needs.” This part did not necessarily impress me. Big businesses, from insurance
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Businesses: Is that cool video really you?
Before you take a crack at reproducing that cool video, keep in mind video offers you yet another chance to bring to light how your services separate you from the competition.
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Lowe’s: Let’s Build Some Better Public Relations Together
How do you think Lowe’s could have improved its handling of this?
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Public Relations for Apple Juice
I didn’t need to click on a maze of links to learn the company’s position on the controversy.
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Video: Make some noise!
Why is natural sound so important? It amplifies your brand.
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PR Professionals: Tell your clients to chill
No doubt you’ve heard that memorizing speeches is a big no-no. Boy, did I learn that the hard way in Public Speaking class in college! The same principle applies to giving an interview. A relaxed, natural conversation makes a much better interview than one that sounds robotic and rehearsed. Let’s go to my husband Keith
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Pitches To Ditch: Don’t say Hi ya! to my husband!
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR pros already know my husband, Keith. Others take the time to find out his name ahead of time. Emails often start “Dear Keith, Hi Keith” or
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