The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid […]
Good, Bad And Ugly Of President-Elect Trump’s News Conference Read More »
We recently visited Walt Disney World in Florida. You don’t need a billion-dollar budget for your business to put some similar ideas in place.
Disney’s 14 PR Lessons To Help Make Businesses The Happiest Ones On Earth Read More »
Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s
Presidential Debate’s 7 Lessons For Business Leaders Read More »
It is not positive when people characterize your response to an answer as a “rant.” Imagine the reactions from clients, employees and the media if a business executive answered a question in such fashion.
Jim Mora’s 7 Media Lessons For Business Leaders Read More »
News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.
10 Presidential Debate Lessons For Business Leaders Read More »
Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions. It’s not about cleverly sidestepping questions, which most people realize you’re doing anyway. It’s not about hammering your critics with hyperbole and overused cliches. It’s not about analyzing your body
10 Media Training Myths Read More »
When announcing company news, consider a timely video release in addition to a traditional news release. Video is sometimes more powerful than words.
8 Reminders From Blue Bell’s Video About Layoffs Read More »
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George
Obama’s Immigration Speech: 16 Media Training Lessons Read More »
Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her. Today’s media training lesson: Never consider anything off the record. Just ask Mitt Romney. https://twitter.com/emilmichael/status/534580244095959040 https://twitter.com/emilmichael/status/534580635709759488
Media Training: Uber Exec’s Twitter Apology To Reporter Read More »
Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Bono’s “Crisis Communications” Video Read More »
