Media Training: You’re Probably No Matthew Perry
If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.
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media training
Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation
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Media Training: 9 Reasons Darth Vader Gets It
From a media training standpoint, he perfectly delivered his key message about the upcoming Star Wars movie.
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Public Relations: 10 Ways To Prepare For A Protest
If your business ever faces such a situation and you have a heads up, how do you prepare?
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Media Training: No Peeing Wearing Microphones
Staying alert of microphones when working with the media is more important than ever before.
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Media Training: Sony Shows The Power Of Props
We can recall only one or two times during media training when someone used a prop to enhance their interview or media appearance.
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Media Training: Don’t Show Up Arrogant
You must walk in with a willingness to learn and listen and not because a marketing manager twisted your arm and re-arranged your schedule.
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Media Training: 6 Tough Questions From Reporters
What about the problems reported about your service or products?
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Media Training: Colts Owner Dropped Ball
People we provide media training to often request the service in anticipation of an event likely to prompt questions from reporters.
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Media Training: The Rule Is Keep Your Cool
Strategically, a time might present itself to let loose. But the brief joy you feel by telling someone off via the media might not help achieve a happy ending later on.
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