Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”
Many media trainers like telling journalists “great question.” But I think after a while, it’s cheesy. Just answer the question.
Many media trainers like telling journalists “great question.” But I think after a while, it’s cheesy. Just answer the question.
Discussing ridiculous scenes from the movie Anchorman
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Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and the vice presidential debate. This originally appeared at http://bissettmatheson.com/en/blog/ I mentioned in my last blog that I’m quite into the US election, and by extension, the
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Analysts on TV and people on social media are more often judging these debates on style and passion than on facts.
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We may not like it, but style, good looks and how you deliver your words play a key role in success.
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Make complex issues personal by talking about your own experiences.
Your personal anecdotes can be more effective in relaying your key messages than methodically delivering a list of well-researched facts.
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Our healthcare broker indicated this is an important matter to resolve.
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Don’t yell. But give your sentences some oomph.
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This is basic media training in a modern world where about the only device still unable to record you is a refrigerator.
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