No matter how strong your story pitch to the media, you may get pushed aside for the following reasons.
Media Relations: Reasons You May Want To Pitch Your Story Idea A Different Day Read More »
Media Relations and Crisis Communications: What we like and don’t like about how Walmart handled The New York Times story.
Listening to the motivational speech during the morning editorial meeting about how crucial ratings is this time around. Watching promos that are better than the special reports themselves. Brainstorming sessions to find the best alliteration for a graphic. News directors exiting their offices an hour before a newscast, standing over a producer’s shoulder,
Media Relations: 11 Reasons I Miss Local News During Sweeps Read More »
Ozzie and the Marlins, to steal another baseball cliché, must stay ahead of the pitch.
Crisis Communications: The Fish Must Play A Long-Term Game Plan Read More »
Javelinas lost control of messaging long ago.
Media Training: Businesses And Politicians Can Learn From Javelinas Read More »
If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo Read More »
Be comfortable or the prop backfires.
Businesses: Use Props For The Media Read More »
How great would it have been for me to help Grandpa with Facebook and Twitter in the 1920s, posting the future routes of his truck like drivers do today?
I would have served as Grandpa’s social media strategist Read More »
Journalists are not your customers.
When pitching your story to the media, we say no no to the logo Read More »
I reassured the audience I had not made a prearranged agreement.
Did I plant someone in the Better Business Bureau audience? (typical media headline) Read More »
