Internal Communications: It Shouldn’t Be A One-Night Stand
Then I realize, she’s looking for the one night-stand approach to communications. Collateral candy.
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media
A Small Business Video Turns Into Monkey Business
He no doubt will steal the show.
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Healthcare: Our 139-Mile Trip To Shoot A Medical Video
Yes, the shoot required us to make a 139-mile round trip. But shooting a video about healthcare in a hospital is worth the wait compared to bringing a camera into someone’s conference room.
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Media Relations: Do You Agree With These Thoughts About Local News?
More people may have responded to that blog than any other I’ve recently written.
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Video: When Clients Want Something Short, Sweet and Simple
We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs
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Social Media: Is Twitter Scooping Live TV?
Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.
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A Pitch to Ditch
A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important issue and many experts, from many different points of view, could address it. A recent email pitching bullying experts to the media missed the
Getting your business on TV might mean NOT planning ahead
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
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Getting To First Base PR Style
A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. Public safety might be at risk. The PR pro sends along a press release and says she can put the reporter in touch with the right
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