Video Production: The Debate Over Length
Creating videos is not assembling widgets.
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media
We Give Freedom Industries D For News Conference
The public has blasted this news conference, so you may wonder why we didn’t award the company an F.
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Public Relations: 14 Statistics About The News Media
Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
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Media Training: We Give Chris Christie A- For News Conference
Here’s what New Jersey Governor Chris Christie did right during his news conference about those controversial lane closures:
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Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
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Media Training: You’re Probably No Matthew Perry
If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.
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Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
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Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation
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Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
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Media Training: 9 Reasons Darth Vader Gets It
From a media training standpoint, he perfectly delivered his key message about the upcoming Star Wars movie.
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