What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story […]
Promote Your Product in Less Than Two Minutes Read More »
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about
PR Mike! You just hit a bullseye! Read More »
This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers without reporters. Weeks later, while covering a stranger danger incident, you could see a TV photographer on a sidewalk trying to interview students by
PR Pros Working with Media Minus One Read More »
A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t recall her giving him a heads up the book was on its way. He flips through the book, stops momentarily to check out some bullet points on
Judging a PR Pro by a Cover Read More »
A company makes a major change to its daily business operations but doesn’t let its employees know about it ahead of time. What does not saying anything actually say to employees? Lots. It tells employees they are not important enough to “bother” with – just shut up and do your job! Management’s let-them-eat-cake attitude acts
In the Winds of Change, Don’t Let the Rumor Windmill Spin Out of Control Read More »
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview
Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, new hire paperwork). Went on honeymoon (new hire orientation). Started to feel out of touch (didn’t feel appreciated; tried to meet unreasonable expectations; didn’t know important information). Tried
Employee Engagement or Whirlwind Romance? Read More »
