Video: Business Wire – Does Your Tweet Count?
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
Video: Business Wire – Does Your Tweet Count? Read More »
Phoenix Public Relations
A Pitch to Ditch
A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important issue and many experts, from many different points of view, could address it. A recent email pitching bullying experts to the media missed the
A Boy Scout’s Guide to Effective Media Relations
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal regulatory agency. A few years ago I was invited to lead a roundtable discussion at our local IABC chapter. My assigned topic was media relations.
A Boy Scout’s Guide to Effective Media Relations Read More »
Getting your business on TV might mean NOT planning ahead
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
Getting your business on TV might mean NOT planning ahead Read More »
The 10 Best Ways to Get The Media to Ignore Your Political Press Release
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top
The 10 Best Ways to Get The Media to Ignore Your Political Press Release Read More »
Improving Lives One Pitch at a Time
Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness month.” Pitching these stories effectively may be most important of all. Lives are at stake, not necessarily money. Unfortunately, too often, the emails are
Improving Lives One Pitch at a Time Read More »
Publicizing Business: The Sky Has Its Limits
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much to sell your client can get your email deleted faster than a satellite signal. Take the email someone with a New York area
Publicizing Business: The Sky Has Its Limits Read More »
Promote Your Product in Less Than Two Minutes
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story
Promote Your Product in Less Than Two Minutes Read More »
PR Mike! You just hit a bullseye!
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about
PR Mike! You just hit a bullseye! Read More »
PR Pros Working with Media Minus One
This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers without reporters. Weeks later, while covering a stranger danger incident, you could see a TV photographer on a sidewalk trying to interview students by
PR Pros Working with Media Minus One Read More »