A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t recall her giving him a heads up the book was on its way. He flips through the book, stops momentarily to check out some bullet points on […]
Judging a PR Pro by a Cover Read More »
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview
Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, new hire paperwork). Went on honeymoon (new hire orientation). Started to feel out of touch (didn’t feel appreciated; tried to meet unreasonable expectations; didn’t know important information). Tried
Employee Engagement or Whirlwind Romance? Read More »
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite days when the meaning of objectivity was not debatable. Today’s walking and talking reporters and blurred line between journalism and opinionated TV talk shows make her shake
More time for your clients on TV! Read More »
