Doctored Video
To avoid interviewing a CEO in an office, we re-arranged a hospital room to serve as a more compelling background.
Phoenix
Media Relations: For some PR pros, it’s pitch dark
Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.
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Video: A Heart Walk in Tempe Beach Park … and we spotted Ghostbusters
This is the Greater Phoenix Heart Walk. We were working, but we also feel a personal connection. Loren lost her father Jerry to a heart attack. He is always in her thoughts. Walks bring different types of people together for a similar goal. We even spotted some Ghostbusters. Ghostbusters? We Googled them. Learn more about
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Public Relations: I might soon be enjoying a $15 monthly maintenance fee
My bank mailed me a letter. It discussed the benefits of using its cards and earning points for rewards and cash back. The letter stated “We are here to help” and how the bank strives “to provide the best products and services to meet all of your banking needs.” Toward the end, the letter read
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Our Video “May The Floss Be With You”
[vimeo]http://vimeo.com/36519399[/vimeo]
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Public Relations: How Starbucks brews up customer conversations
Starbucks takes the whole customer feedback and conversation strategy to the next level
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Public Relations: Handling negative customer reviews
Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.
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Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
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