Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch’s success.
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PR pros
Media Relations For Businesses: Journalists Have A Need For Speed
Journalists don’t often care about your schedule and the game of musical chairs you must play to meet their requests.alists have a need for speed.
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Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York Times
Media Relations and Crisis Communications: What we like and don’t like about how Walmart handled The New York Times story.
Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo
If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
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Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)
Pitching the media effectively is not tossing darts.
Media Relations: For some PR pros, it’s pitch dark
Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.
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Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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When Romancing The Media, Don’t Forget The Foreplay
The judge’s decision on Arizona’s new immigration law came down Wednesday. About an hour later, a woman emailed reporters, saying she had an expert for comment. She included background on her client and pasted an Associated Press article about the judge’s decision. She was quick, to the point and appeared to be successfully courting the
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