Media Training: No Peeing Wearing Microphones
Staying alert of microphones when working with the media is more important than ever before.
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PR
Video Production: A Simple Way To Save Time
Business videos are not ambush interviews.
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Employee Communications: No Reply At All
Leaders: Ask yourselves what message you are sending to employees when you do not acknowledge their emails or voicemails. What assumptions might they make if they do not hear back from you? What does it say about your company culture if this is the norm? How might this behavior impact engagement?
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Public Relations: Walmart Wins This One
In its one-on-one battle with actor Ashton Kutcher on Twitter, Walmart wins. Here’s why:
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Media Training: Sony Shows The Power Of Props
We can recall only one or two times during media training when someone used a prop to enhance their interview or media appearance.
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Video Production: Dog Day Afternoon
Keith shoots video of a Golden Retriever named Caesar as part of a company’s recruting video. The video is sharing its story through the eyes of an employee, showing her home and work life.
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Video Production: Watch Our “Connecting Communities”
[youtube]http://youtu.be/STlMpzkDZvI[/youtube]
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Watch How Arizona Mom Gets Six Kids To Brush Teeth
Parents need to be parents and make sure their kids brush their teeth whether they like it or not,” said Dr. Weinstein. “You can try to make it fun. Try to instill good habits. Try to share the time with your kids.”
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Public Relations: Be Politely Persistent
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
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Media Training: Don’t Show Up Arrogant
You must walk in with a willingness to learn and listen and not because a marketing manager twisted your arm and re-arranged your schedule.
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