A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We rationalize ignoring our instincts and red flags. But the benefits of short term clients generally are the equivalent to business one-night […]
You Might Be A Bad PR Client If … Read More »
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on speaking about the importance of preparation.
I Wore The Wrong Shoes To My Presentation Read More »
When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the organization’s executives. The employees sometimes stayed silent other than telling me I would need to wait for a spokesperson’s arrival. But other employees frequently
Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and
10 Tips To Lose Credibility With News Media Read More »
President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference for lessons on how to navigate tough questioning during difficult times and about competitors.
10 PR Lessons From President’s First News Conference Since Trump’s Election Read More »
Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after conducting weeks of research on another one Wondering what genius decided to assign several crews to work under tight deadlines on the same laptop editor Watching
10 Things I Miss Most About Covering Election Nights As A Reporter Read More »
Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/misty-hyman-body-image-message-arizona-state-coach/88049016/
Client News: USA TODAY Read More »
The national news is often nothing more than identifying good local stories and retelling them with higher production value.
10 Reasons You Better Not Blow Off Local News Read More »
We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. The reporter indicates he will call our client the following week to learn more. The reporter does
How To Lose A Media Outlet In 92 Days Read More »
