Media Relations: My Mission To Mars
My journey from Tucson to Florida to Pasadena involved a series of stories that certainly stand out from the rest.
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PR
For Me, Football Is A Season Of Social Media
Twitter notifications from South Florida sports writers, for me, are a economically responsible way of following my favorite team.
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Media Relations: Let’s Give Them An Exclusive To Talk About
Did NBC get something significant that no else got?
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On This Social Media Journey, We Won’t Stop Believin’, But …
To me, strategically scheduling social media presents too many shades of grey.
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Media Relations: No Jacket Required For Our Client On 12 News
When the media interviews you, dressing for success means dressing properly for the occasion.
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Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom
You should appear natural on live TV, but newsroom live shots are anything but natural.
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Crisis Communications: Don’t Run So Far Way
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)
Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.
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Why The Media Gets Hot And Bothered Over Weather
The problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground.
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