Star Wars, dogs and expanding your universe with video
Four days later, the video includes almost seven million views
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PR
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Public Relations: Handling Customer Emergencies Read More »
Why you should beta test your communications
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
Why you should beta test your communications Read More »
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
Indiana Jones and the lost art of public relations Read More »
Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good ‘ole fashion techniques to prove they’re listening.
Public Relations: Costco shows social media isn’t the only real time solution Read More »
Target and Breastfeeding: How to Communicate a PR Problem Internally
Get the word out to your employees quickly.
Target and Breastfeeding: How to Communicate a PR Problem Internally Read More »
Target and Breastfeeding: How To Turn A PR Problem Into A Positive
PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.
Target and Breastfeeding: How To Turn A PR Problem Into A Positive Read More »
Video: It’s too easy being green
“A green screen can make your brand feel blue.”
Video: It’s too easy being green Read More »
Your screaming turns me off
An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel like children being chided by a teacher. They didn’t do anything wrong but the email makes them feel that way by including
Your screaming turns me off Read More »