If reporters ambush you in an awkward or uncomfortable location, don’t be afraid to tell them you are happy to answer their questions but prefer to move to a different area.
Media Training: Six Points About Ambush Interviews Read More »
During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.
Media Training: Don’t Expect Mercy Read More »
In video production, make numbers stand out more by putting them in context. Make comparisons.
Toilet Paper’s Role In Better Video Production Read More »
Including more sound bites can weaken the essential idea, slowing down the video’s pacing and unnecessarily extending its video’s length.
Video Production: How To Water Down The Key Message Read More »
A media training lesson for politicians and businesses: Don’t go into hiding after controversy.
Media Training: Joan Rivers Returns With Comic Style Read More »
How those logos appear in videos and how they look in comparison to each other can be a sensitive issue.
Video Production: Do They Look The Same Size? Read More »
Best question ever from an airline.
Video Production: Do You Need Anything Zipped? Read More »
More than 50 years later, with a mixture of disco and 80s music playing above, Bill passionately shared his story while driving us to a car.
Video Production: When Willie Mays Stood Over The Plate Read More »
In our opinion, such a video would do nothing to distinguish how a doctor is different from all the other doctors’ offices families see driving around town.
Medical Videos Aren’t Selling Freakin’ Refrigerators Read More »
“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.
PR: Christie Looks Like An Actual Dancing Dad Read More »
