Media Relations: Improvements Some Journalists Should Make
Most reporters can probably take at least small steps on their own to improve these issues.
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Crisis Communications: Making Angry Callers Happy After Negative News Stories
Even the angriest callers are willing to forgive a perceived wrong if a business communicates with them directly and genuinely tries to explain itself.
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Media Relations: Don’t Do A Number On Journalists
Make your numbers stand out more by putting them in context.
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Politics And The Media: Is The Paul Ryan Pick Any More Important Than Preseason Football?
Every four years, when a presidential candidate announces his VP pick, the media analyzes the choice until someone waves a new shiny object in front of their faces.
We’re Not Fans Of Social Media Cheap Tricks
Did we give away items people didn’t care about? Did we give up to soon? The answers really don’t matter to us.
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Public Relations: Did Twitter Save Me $50 When I Slept Over And Saw Fireworks?
Fairmont Hotels responded. Impressive. They responded in two minutes. More impressive.
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Politics And Media Relations: Was Romney A Ramblin’ Man?
Be decisive. Clearly reveal your opinion. Don’t muddy the waters.
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SB1070: How The Media Faired Under A Full-Court Press Of Pressure
As the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.
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Wow! Words That Indicate A Tweet Might Actually Suck
Some of those posting Tweets are falling back on gimmicks to convince us to click their links.
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Copywriting: You Sometimes Really Only Need A Few Inches
What I often find is a blogger hammering home the same point over and over.
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