Public Relations

How Can Schools Protect Both Students and Their Image Amid COVID-19?

Leave a Comment / Crisis Communications, Internal Communications, Media Relations /

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides.   In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking […]

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News Media Questions Schools Should Expect About COVID-19

Leave a Comment / Crisis Communications, Media Relations, Media Training, Public Relations /

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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Arizona Leaders’ Statements Offer Communication Lessons For Businesses

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There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this

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Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

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As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were

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Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

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When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn

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How To Distinguish Your Content From The Rest Of Society’s Silliness

Leave a Comment / Internal Communications, Media Training, Public Relations, Social Media, Video Production /

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting

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How Athletes Can Speak and Provide Interviews At A High Level

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Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you do an outstanding job? Will you handle yourself professionally? Will people appreciate your words and find them refreshing and interesting?

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