Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media. https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245
99% of Story Pitches Are Horrible Read More »
What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no.
You Have A Bad Online Review. Now What? Read More »
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on speaking about the importance of preparation.
I Wore The Wrong Shoes To My Presentation Read More »
When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the organization’s executives. The employees sometimes stayed silent other than telling me I would need to wait for a spokesperson’s arrival. But other employees frequently
The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid
Good, Bad And Ugly Of President-Elect Trump’s News Conference Read More »
No matter your opinion about Donald Trump and the controversies surrounding him, business leaders can learn the following eight video production lessons from the short video he released about his transition into The White House.
8 Video Production Lessons From Donald Trump’s Video Read More »
President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference for lessons on how to navigate tough questioning during difficult times and about competitors.
10 PR Lessons From President’s First News Conference Since Trump’s Election Read More »
Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s
Presidential Debate’s 7 Lessons For Business Leaders Read More »
