Farting CEO Uses Video To Answer Critic Of Period Ads
If someone on social media mocked your company, would you use a video such as this to respond?
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Public Relations
Takata’s Statement Displays Disappointing PR Tactics
Too many businesses continue to disappoint us with how they handle tough questions.
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PR: 4 Reasons Reporters May Never Call Again
When I was reporting, if someone said “no” to any of the above questions, I may have moved on to someone else who said “yes.”
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Crisis Communications: NFL Must Improve Offense
The NFL’s public relations strategy must not be one-dimensional.
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Are The Olympics An Example Of PR Games?
We don’t know if the writer is correct, but he reminds us about a key point regarding public relations that is worth repeating.
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Employee Communications: Using Cartoon Characters
One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We gave him a name, his own email address and phone extension with an outgoing voicemail message. The email address and phone extension were outlets to send emails and voicemails and capture feedback and questions.
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Media Training: Don’t Expect Mercy
During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.
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Let’s Get Physical With Employee Communications
While companies might say engagement is a top priority, often times their office spaces send the opposite message. But seas of cubicles with scattered closed-off conference rooms are a mainstream of corporate America.
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Public Relations: Living With Dirty Teeth
Up-selling sucks. Few people enjoy being the recipient of up-selling, but they often don’t mind engaging in such a practice themselves. It’s one of the worst forms of public relations. Be happy a customer is a customer and don’t see it as an opportunity to suck from them more of their hard-earned money. If they appreciate your service, they will inquire about additional possibilities without you putting the screws to them.
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Arizona Shouldn’t Tell Outside World To Screw Off
Our perspective is highlight the positives the nation may not know while acknowledging we are working to improve our deficiencies.
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