Virgin America: Provide More Details About QB On Plane
While the apology was a smart move, I question the airline’s word choice.
Virgin America: Provide More Details About QB On Plane Read More »
Public Relations
Video Production: The Debate Over Length
Creating videos is not assembling widgets.
Video Production: The Debate Over Length Read More »
Public Relations: 14 Statistics About The News Media
Source: Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell
Public Relations: 14 Statistics About The News Media Read More »
Pandora Apologizes After Viagra Ad Appears During Disney Song
When looking at images of Belle, Tiana, Rapunzel, Ariel and Cinderella, we don’t want to imagine, at that moment, a man popping a blue pill preparing to get some.
Pandora Apologizes After Viagra Ad Appears During Disney Song Read More »
Starbucks Should Have Served A Humorccino
We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.
Starbucks Should Have Served A Humorccino Read More »
Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data Read More »
Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
Public Relations: Some Media Scared And Lazy, Not Busy Read More »
Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation
Media Training: Tips When Employees Screw Up Read More »
Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
Public Relations: Ways To Prepare Clients For Heartbreak Read More »
Public Relations: 10 Ways To Prepare For A Protest
If your business ever faces such a situation and you have a heads up, how do you prepare?
Public Relations: 10 Ways To Prepare For A Protest Read More »