Keith speaks on a Business Wire social media panel in Scottsdale. His story about a snake wrangling pit stresses the importance of focusing a pitch and building solid relationships with members of the media.
How Snakes Put Your Pitch on TV Read More »
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is knowledgable and connected. A PR firm for the company regularly pitches Keith story ideas about businesses that feel sensitive
Getting Techies On TV Read More »
Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR pros already know my husband, Keith. Others take the time to find out his name ahead of time. Emails often start “Dear Keith, Hi Keith” or
Pitches To Ditch: Don’t say Hi ya! to my husband! Read More »
A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview began, he asked the customer how she came to use the company’s service. Based on her answer, the reporter gathered she knows
Small Business Communication: Don’t pitch friends to media Read More »
Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can work well for in-studio interviews or packaged segments. Please let me know if you have interest in booking. Thanks in advance
Zero in on one great pitch at a time Read More »
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is already set. Otherwise the reporter might be heading elsewhere. But if you don’t game plan further, the game can get away
How many interviews should you offer a reporter? Read More »
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
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A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
Getting your business on TV might mean NOT planning ahead Read More »
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite days when the meaning of objectivity was not debatable. Today’s walking and talking reporters and blurred line between journalism and opinionated TV talk shows make her shake
More time for your clients on TV! Read More »
