They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy […]
10 reasons why newsroom assignment editors might ignore your great story pitch Read More »
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
Attracting the attention of bloggers and journalists Read More »
Properly preparing for an experience of a lifetime
Watch our video shot nearly one mile underground Read More »
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
14 ways to get a reporter to quickly delete your pitch Read More »
Be ready. Prepare yourself for any question about your business.
Media Training: How to Handle Tough Interviews Differently Than Ron Paul Read More »
“A green screen can make your brand feel blue.”
Video: It’s too easy being green Read More »
An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel like children being chided by a teacher. They didn’t do anything wrong but the email makes them feel that way by including
Your screaming turns me off Read More »
