One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility’s actions with friends, colleagues and on social media.
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They are socially awkward in person and they have no idea social media makes them seem even more strange.
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Our 11 recommendations for crisis communications
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Media and public relations is often a long-term strategy. Starting off well does not promise a happy ending. e approach, this is only the first step in media and public relations.
We Applaud Internet Companies’ Statements, But … Read More »
Keith works with a client on Hootsuite and social media.
Having A Hoot With Social Media Read More »
[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place
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We fight every day to properly grow our business.
We’re Not Good At Kissing Butt Read More »
Some companies forget customers are one of the most important parts of public relations.
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Alaska Airlines/Horizon Air took several steps to propel this negative into a positive.
5 PR Lessons From Alaska Airlines On Landing Smoothly Read More »
One of the first issues I discussed with the audience was bracing for breaking news. I explained how I once covered an accidental shooting at a gun show. That story raises the following questions for business owners to consider before news breaks:
