Video To Watch: Toy Dog Comes To Life
I saw this emotional video on Facebook and had to stop working to show it to Keith. If you love dogs and how much love they can bring to a family, watch this.
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The Flip Side Communications
Snow Stops Work In Its Tracks and Rightfully So
During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of
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Inventive Ways To Keep Employees In Touch and Engaged
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, overnight face-to-face meetings and chats around the copy machine were replaced with video conference meetings and conversations over instant message. As we embraced the ever-changing environment around us, we
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Motion Graphics and Animated Illustrations – How To Get Graphic With Video Production
If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story
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Is It Sexist Or Do Male Grocery Shoppers Need Improved PR?
You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday night, you can sense some serenity while strolling through the open space of a warehouse-like-store, feeling no rush to find an exit. You also would
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11 Questions For Video Production For A Virtual Tour
Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions
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Avoid Mayhem During Large Zoom Meetings
Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly. Don’t expect perfection. Anticipate some
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7 Tips For Schools On Communicating About COVID-19 With Parents And Staff
COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails
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How Can Schools Protect Both Students and Their Image Amid COVID-19?
School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides. In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking
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News Media Questions Schools Should Expect About COVID-19
As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.
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