The Flip Side Communications

Arizona Leaders’ Statements Offer Communication Lessons For Businesses

Leave a Comment / Public Relations /

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this […]

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How To Avoid Being An Untouchable, Detached Corporate Figurehead

Leave a Comment / Internal Communications /

Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here:  Don’t wait

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shadows

Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

Leave a Comment / Media Training, Public Relations /

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were

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Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

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When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn

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How To Distinguish Your Content From The Rest Of Society’s Silliness

Leave a Comment / Internal Communications, Media Training, Public Relations, Social Media, Video Production /

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting

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How Athletes Can Speak and Provide Interviews At A High Level

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Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you do an outstanding job? Will you handle yourself professionally? Will people appreciate your words and find them refreshing and interesting?

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