When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People get very distracted, so even something as innocuous as wearing a shirt or tie with a pattern can be distracting. […]
What To Wear For Video Interviews Read More »
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways
We’ve Watched Companies Break These Rules For Video Read More »
Videos should drive captivated viewers to separate, in-depth content. Our experience shows organizations too often want to splash screens with lengthy, dull graphics that wear down the senses. With on-screen text and graphics, less is more.
Ensuring Video Graphics Stand Out One Word At A Time Read More »
If people are criticizing you publicly, how can you avoid telling them to “go F-yourself.” Maybe you prefer “eat s—t” or stop being an “a——“? And if you utter those words, what then? Tip one: Avoid foul language. Then follow these recommendations.
Crisis Communications: How To Handle The Words “Go F-Yourself” Read More »
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on speaking about the importance of preparation.
I Wore The Wrong Shoes To My Presentation Read More »
When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the organization’s executives. The employees sometimes stayed silent other than telling me I would need to wait for a spokesperson’s arrival. But other employees frequently
Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and
10 Tips To Lose Credibility With News Media Read More »
However certain aspects of today’s society offer glimpses of how disconnected we can become from each other. Ironically, social media, in our view, plays a significant role. While social media provides an important voice for people, organizations and social causes, it also appears to lower the standard of genuine friendship and personal communication.
Lowering Standards of Genuine Friendship and Personal Communication Read More »
Effective HR communications is a lot of things. It’s often behind the first impression your company gives to recruits and new employees (the welcome mat) or the door that closes on the way out on their last day of work. HR communications is also a platform for employee engagement. HR communications can help humanize the
How Companies Can Cut Through Clutter With A Stronger HR Voice Read More »
