Our Video For The BBB About An Ad Agency
Our Video For The BBB About An Ad Agency
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The Flip Side Communications
Employee Communications: Crazy Work Ideas
We understand changing a work atmosphere starts with changing work culture, but let us shoot for the stars and pitch some ideas most executives would never consider. But we dare you to run these ideas up the corporate ladder.
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VIDEO: Could Calling The Media Backfire?
Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
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Media Relations: Driving Straight For The Jugular
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and pitch selectively.
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Some Of The Silliest Stories I Covered In TV News
Some Of The Silliest Stories I Covered In TV News… Farmers worrying the government might tax them for cows passing gas
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The Flip Side Searches For An Intern
[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place
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WATCH THIS: Is A Call To Action Really That Critical?
Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to action is really critical.
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What I Learned From Media Training With A Healthcare Company
Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.
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Media Relations: Our Interview With The Guy Who Got On The Tonight Show
Dr. Grey Stafford of the Wildlife World Zoo & Aquarium appeared on The Tonight Show.
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Employee Communications: How to craft effective company messages
Like human anatomy, a message has many layers that are all interconnected to one another and should connect back to the heart of your organization.
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