Keith spoke to the Phoenix Public Library’s Leadership Academy participants on the topic of “Innovation in 21st Century Organizations.” Wow! That’s a mouthful. But here is some of what he said about social media.
What can we do better? Read More »
A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were news broadcasts, not reality TV or primetime sitcoms.) I had heard of Good Morning America. That’s a national broadcast. That’s pretty cool. I get
The Media Prefers To Be Your First Read More »
When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose
To Seduce the Media, Shorter is Better Read More »
A communications firm emails a reporter a story pitch. The reporter pitches the idea to managers and producers at a morning news meeting. One of the producers expresses interest, but it’s unclear if her interest will lead to a story airing. Fast forward two and a half weeks. A story in the news now makes
PR Is Like A Magic Show Read More »
I was walking with a co-worker when she acknowledged she should be back at her desk meeting a fast approaching deadline. She asked me why she didn’t care. I knew why. Shareholders and highly compensated executives whose holidays include potential bonuses are obvious stakeholders in a company’s success. But employees standing further down the corporate
Making Employees Feel Part of the Team Read More »
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one subject. Keith and I were exchanging emails with someone about the possibility of refinancing. We’ve known her for years. She is very nice. Most importantly, we
Don’t Do The Lingo Read More »
A reporter overhears a co-worker say he faced a savvy PR person. Now this is news. Ears perk up. Most hard-nosed journalists prefer to complain about peeps in the PR world rather than give them credit. So this conversation sparks discussion. An employee got in trouble and the reporter wanted an on-camera interview with the employer. A
Savvy or Selfish PR? You Decide. Read More »
The discussion of assembling high speed rail lines across Arizona’s desert is not new. But the state recently passed a new plan of action and a group called Arizona PIRG wanted the media to hear more about the possibility of fast tracks. Two forces were moving against this effort: The media has heard much of this before.
PR On The Right Track Read More »
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
Getting your business on TV might mean NOT planning ahead Read More »
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the reporter’s city. She acknowledges a local journal already published the story and sends him a link to it. She lists video and interview
