10 reasons we hope news live trucks never leave our lives
We hope their masts keep stretching for the sky.
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TV station
Why newsrooms can’t help but brag
I want news stations offering me something no one else can.
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More time for your clients on TV!
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite days when the meaning of objectivity was not debatable. Today’s walking and talking reporters and blurred line between journalism and opinionated TV talk shows make her shake
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Getting To First Base PR Style
A PR executive emails a reporter, asking if he is aware of a dispute between a city manager and city employees. People have been laid off. Questions are being raised about financial decisions. Public safety might be at risk. The PR pro sends along a press release and says she can put the reporter in touch with the right
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Choose a reporter wisely
Persuading the media to cover your client shouldn’t be like throwing darts and hoping one sticks. Decide what type of coverage you want. Do you want a general assignment (GA) reporter? Your exposure may be brief, but it will air that very day. That’s good news for a time sensitive event. And with GA stories,
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