When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own worlds. If he doesn’t grab their cynical attention spans within the first few words and seconds, he will quickly lose […]
To Seduce the Media, Shorter is Better Read More »
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
Video: Business Wire – Does Your Tweet Count? Read More »
These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with “Plus video you have to see!” If a Tweet successfully persuades you to watch a newscast or visit a website, that might
Twitter is more than just a tease Read More »
On Friday, Keith was on a Business Wire panel talking with PR pros about social media. Time was spent talking about building relationships with members of the media through Facebook and Twitter. Then someone asked if reporters are still open to getting to know communicators face to face. Coffee at Starbucks, anyone? Most media probably
Business & Media: Making Friends Face to Face Read More »
“The only thing we have to fear is fear itself.” Some people don’t want to dive into social media such as Facebook, a blog or Twitter. It’s the fear, the fear of coming face to face with people bashing your business. Here’s the thing. People are talking about you whether you listen or not. “What
Why use social media for your business? Read More »
