Media Training: Don’t Let Famous People Fumble
When celebrities go off script and give interviews, isn’t there someone to review the talking points?
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Public Relations: The Man With The Bulletproof Brand
He was a CEO whose company seemed more defined by its magic than its money.
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Public Relations: Is Apple Too Good For Its Own Good?
The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good?
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Social Media: Rewriting How We Boost Book Sales
Social media changes the way we write, publish and sell books. Two clients hired us to run a social media campaign to promote their new book, due out by the end of the year. We’re excited about the plan we’re plotting out. But we’re always open to the newest and latest ideas. How would you publicize a new book
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