During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of […]
Snow Stops Work In Its Tracks and Rightfully So Read More »
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional
14 Tips From Starbucks’ Red Collectible Holiday Cups Read More »
If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story
Motion Graphics and Animated Illustrations – How To Get Graphic With Video Production Read More »
Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions
11 Questions For Video Production For A Virtual Tour Read More »
After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several
Video Production: The Day I Bled On Live TV Read More »
In California, Anita’s mother helped her with her children. After her mother passed away, Anita was homeless, sleeping in a car. She then packed up her family and moved to Arizona. Anita’s children’s names appeared on the calling list of Karen, an employee at a company in the healthcare industry. The two women connected. Karen
Video Production: 7 Steps To Make A Customer’s Story More Compelling Read More »
We arrived on-location, slathered on sunscreen and put on big hats that we had forbid ourselves in the past to wear in public. The on-location shoot would position us on the edge of a sprawling swimming pool, where a coach would provide training and instruction with the assistance of a swimmer in the water. Into
Video Production With Water Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People get very distracted, so even something as innocuous as wearing a shirt or tie with a pattern can be distracting.
What To Wear For Video Interviews Read More »
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways
We’ve Watched Companies Break These Rules For Video Read More »
