Video Production: Don’t Whisper Sweet Nothings While Conducting Interviews
Unless your talk ultimately is presented as text, I say zip it.
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video
Media Training: As Romney Learned, A Big, Red Flashing Light Won’t Warn You
This is basic media training in a modern world where about the only device still unable to record you is a refrigerator.
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Shooting Video Rain Or Shine
A few rain drops did not stop us from shooting video in unusually cool Arizona temperatures. The umbrella is not for me. It is to protect the camera … of course.
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Media Training: Don’t Let Your Speech Get Stuffed
I recommend making a choice and focusing on one important theme.
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Media Training: Bill Clinton Shows Businesses Why They Must Address Their Critics
Hit the pink elephant in the room head on. Don’t pretend she’s not standing there. Everyone is thinking it.
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Video Production: Stop Always Sticking The CEO In Front Of The Camera
As much as people discuss the importance of story telling and personalizing video, we don’t see corporations shifting strategies as much as we hope.
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Media Relations: Don’t Make Journalism A Back-Up Plan To Acting Or Modeling
You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look.
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The Flip Side’s Video On A Business That SCORED
KVZ Sports, a Phoenix company making action sports gear in the USA, works with a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
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Media Relations: Let’s Give Them An Exclusive To Talk About
Did NBC get something significant that no else got?
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Crisis Communications: Don’t Run So Far Way
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
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