Crisis Communications

Crisis Communications Planning and Response

A crisis can create immediate pressure from employees, customers, news media, public officials, partner organizations and people online. Your team may have incomplete information while each audience expects clear answers.

The Flip Side Communications helps organizations prepare for those moments. We develop practical crisis communication plans, scenario playbooks, message templates, internal communication procedures and spokesperson guidance. We also provide crisis communications training exercises and real-time counsel when an issue is unfolding.

Our work is led by a three-time Emmy Award-winning former television reporter and a former Fortune 500 corporate communications leader with experience handling sensitive safety, employee, operational and reputational issues.

A Crisis Communication Plan Your Team Can Use

A crisis plan should not sit on a shelf. It should help employees make sound communication decisions when facts are changing and time is limited. We build clear systems that answer the questions your team will face.

What activates the crisis communication plan?
Who gathers and verifies information?
Who builds and approves messages?
Who communicates with employees, customers, the media and other stakeholders?
Who serves as the primary spokesperson and backup?
How should employees handle questions if they are not authorized to speak?
Which communication channels should be used?
When should the organization provide another update?
How does communication shift from immediate response to recovery?

Crisis Communication Toolkits

We build crisis communication plans that establish activation criteria, chains of command, communication responsibilities, approval procedures, spokesperson roles, audience priorities and response protocols. We prepare adaptable materials.