MEDIA TRAINING

Our media training sessions prepare for public relations opportunities, help defuse bad situations and provide simulated interviews to get ready for reporters. The sessions also are useful for speaking engagements, interactions with customers, public leaders and additional stakeholders. Sessions also can help improve communication between managers and their employees.

Before the day of training, we discuss ideas with you to tailor our approach. We send a survey to participants before training to learn about their goals, media experience and news media perceptions. Our one-one sessions include simulated news interviews in front of a camera and under professional lighting. We play back the interviews for analysis and feedback. All one-on-one participants receive a post-training analysis providing feedback on strengths and areas for improvement.

Our training includes real-life examples and addresses:

  • developing key messages
  • preventing reporters from putting words in your mouth
  • avoiding jargon and information overload
  • speaking passionately
  • body language and what to wear
  • saying soundbites with substance
  • circling back to key messages
  • the importance of providing stories and examples
  • handling tough and unexpected questions
  • picking proper venues for interviews

media training clients

  • telecommunications corporation
  • dental benefits carrier
  • non-profits
  • health organization
  • university governing body
  • law enforcement technology company
  • health insurance company
  • Olympic athlete
  • community and education foundation
  • housing industry association
  • chamber of commerce
  • economic development organization
  • law enforcement agencies
  • Native American tribe
  • political candidates
  • national network of hospitals
  • virtual reality, visual effects company
  • international airline
  • irrigation districts

Our training includes real-life examples and addresses:

  • developing key messages
  • preventing reporters from putting words in your mouth
  • avoiding jargon and information overload
  • speaking passionately
  • body language and what to wear
  • saying soundbites with substance
  • circling back to key messages
  • the importance of providing stories and examples
  • handling tough and unexpected questions
  • picking proper venues for interviews

media training clients

  • telecommunications corporation
  • dental benefits carrier
  • non-profits
  • health organization
  • university governing body
  • law enforcement technology company
  • health insurance company
  • Olympic athlete
  • community and education foundation
  • housing industry association
  • chamber of commerce
  • economic development organization
  • law enforcement agencies
  • Native American tribe
  • political candidates
  • national network of hospitals
  • virtual reality, visual effects company
  • international airline
  • irrigation districts

brands who chose us