Employees need more than announcements. They need clear information from leaders they trust. They need communication through channels they actually use.
The Flip Side Communications helps organizations plan and produce employee communications for organizational change, leadership updates, benefits, culture, recruitment, retention, safety, and everyday operations.
When communication breaks down, rumors fill the gaps. Managers create their own explanations. Important updates get lost. Employees may understand what is changing without understanding why it matters.
We help organizations communicate with corporate teams, frontline employees, field operations, managers, remote employees, and other workforce audiences. Our work connects business strategy with the information employees need to understand, act, and stay engaged.
Employee Communications Services
- Internal Communications Strategy
- Executive and Leadership Communications
- Organizational Change Communications
- Town Halls and Companywide Meetings
- HR, Benefits and Recruitment Communications
- Frontline and Distributed Workforce Communications
- Employee Video
- Employee Listening and Communication Audits
- Manager Communications
- Sensitive and High-Stakes Communications
Creative Employee Campaigns Grabbing Attention
Sometimes another email is not the answer. Loren Yaskin creates communication ideas around the audience, the message and the moment.
For a global technology company, she created Captain 401(k) and a customized, View-Master-style experience that helped younger employees learn about retirement benefits.
For a national insurance company, she created Chris the Claims Rep, a life-size change-management character who delivered updates and encouraged employees to participate in a major technology transition.
She also developed a customized, television-inspired employee appreciation kit for insurance teams working through the demands of that transition.
These ideas were not creative for the sake of being different. Each campaign had a clear communication purpose: Make complicated information easier to understand, maintain employee interest, and recognize people doing difficult work.
Brands who chose us
