speaking engagements

https://theflipsidecommunications.wistia.com/medias/nlmy9gwy38

Keith Yaskin was a TV reporter for 17 years. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism. He speaks to organizations about how to amplify their brands by learning the tools to navigate today’s media landscape. Topics include: How To Use The Media To Further Establish Leadership; Preparing For A Media Crisis Before It Pops Up; How To Master Media Interviews; How To Bring Your Brand To Life With Video Storytelling.

Keith spoke on live television on a daily basis. This included appearances on national television. His passionate delivery, style of walking and talking and using visuals to reinforce key messages helps engage audiences so they are not simply listening. He speaks about public relations, crisis communications and video production.

Keith has spoken for:

Arizona State University
Vistage International
Greater Phoenix Chamber of Commerce
Society of Professional Journalists
Better Business Bureau
Public Relations Society of America
University of Miami
City of Phoenix
National Academy of Television Arts & Sciences
International Association of Venue Safety Managers
Arizona Small Business Association
SCORE
Water Strategies
International Association of Business Communicators
Business Wire
Kiwanis Club
National Scholastic Press Association

How To Use The Media To Further Establish Leadership

When reporters share your message with the community, the value comes with more credibility and for a lower cost than buying an advertisement. The coverage can position you as an industry leader. So why do so many calls and emails to newsrooms get nowhere? Get tips to help ensure your efforts succeed. Then, to prepare for your next PR opportunity, you can sign up for a one-on-one simulated interview with Keith in front of a camera and under professional lighting and receive immediate feedback. (This is a breakout element for a longer presentation.)

Preparing For A Media Crisis Before It Pops Up

Walk in the footsteps of a former TV news investigative reporter and learn how to properly prepare for a potential media crisis in the future. Three-time Emmy-award winning reporter Keith Yaskin will share his personal playbook he put into place when investigating companies. Apply his real-life lessons to your business and learn how to develop a media game plan now before finding yourself later in an unexpected crisis environment that could negatively impact your brand among clients, employees and the public. You also will walk away with a game plan for handling a crisis internally.

How To Master Media Interviews

Are you prepared for a challenging media interview? Watch former investigative television reporter Keith Yaskin, winner of three Emmys and three first place Associated Press awards, interview a member of the audience on camera and put him or her to the challenge on camera and under the lights. This also improves presentations. Then you, the audience, will help critique how well one of your own handled the interview in the spotlight. This session will teach you how to better tackle tough questions from both traditional and social media.

How To Bring Your Brand To Life With Video Storytelling

Video is much more than standing behind a camera and looking through a viewfinder. The session will teach how lively and well-produced video can: bring your brand to life with the right storytelling techniques no matter the industry, serve as an effective marketing tool companies can use to extend their reach and differentiate themselves from competition. Engage and attract the attention of clients, employees and news media. People are watching more video online.