The Other Side Of The Story: Employee Communications
Companies often spend so much energy focusing on external stakeholders through marketing and PR efforts, they often ignore their most important stakeholders: employees. Powerful employee communications is more than raising awareness and understanding of company programs. It’s about connectivity and passion. Through her strategic employee communications counsel, Loren helps leadership tap into that connectivity and passion. When employees understand their roles in the vision and strategic priorities, they feel inspired to take action, take risks and be innovative. Ultimately, employees feel so passionate about the company, they become your brand ambassadors and spread the word about it.
At companies such as Edelman Public Relations, Vanguard and PetSmart, Loren’s experience in creating and implementing employee communications campaigns and ability to build meaningful cross-functional relationships makes her a natural extension of the team. Loren believes in trying something new to cut through the noise and grab employees’ attention. To do just that, she created the concept for a custom View-Master featuring Captain 401(k). Captain 401(k) explained to Yahoo! employees how and why to take advantage of their 401(k) benefit.
Employee communications services include:
- Internal communications strategy development and implementation
- HR/benefits communications strategy development and implementation
- HR/benefits branding
- Recruiting and retention communications
- Organizational change communications