Public Relations: How Starbucks brews up customer conversations
Starbucks takes the whole customer feedback and conversation strategy to the next level
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how to handle customer complaints
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
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Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
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Target and Breastfeeding: How to Communicate a PR Problem Internally
Get the word out to your employees quickly.
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