Video Production

Are you struggling to get the news media, influencers and customers to listen to your story? The truth is most marketing fails because it is simply boring, making it nearly impossible to stand out from the competition. To truly make an impact, you must find a way to be different and lead with a compelling, […]

Getting visual is necessary to improve marketing and storytelling. Don’t pitch stories via email that are simply “a bunch of words,” paragraph after paragraph.  Stories must be visual rather than just telling about it. Claiming a service is not visual is “just being lazy.” Watch this video.

Great interviews aren’t just about the camera. They’re about drawing out authentic, useful answers. Unfortunately, many companies unintentionally make interviews harder by asking the wrong kinds of questions or failing to guide their subjects effectively. We address common mistakes we see during on-camera interviews and how to avoid them. 1. Fishing Expedition Interviews Overly long

Some companies shoot their own video and then ask us to edit it. We often see similar mistakes, and they can make content look unprofessional and distract viewers from the story. We address actual issues we see on video and how to improve them so your video looks polished. 1. Flat Lighting Lighting that hits

It’s a well-shot interview for a video, but the subject’s eyes vanish behind a bright, mirror-like glare. Sometimes the lenses even glow, giving the person an unintentional alien look. Viewers can’t see the eyes, distracting from trust and engagement. When light bounces off the lens toward the camera, change the angle of the light, camera,

Shooting video and thirsty, we were. Nothing says ‘classic’ like sipping water from vintage 1980 Burger King Empire Strikes Back glasses. Big thanks to artist Jennyfer Stratman for this Jedi-level throwback!

We believe in the power of storytelling through video, especially when it comes to celebrating cultures and communities. Recently, we had the opportunity to shoot video at Tempe Tardeada, an event which honors Hispanic Heritage Month and showcases the rich history and cultural contributions of the Hispanic community in Tempe. Tempe Tardeada included music, dance,

We recently completed a drone shoot at a construction site in Queen Creek, Arizona, highlighting the value of drone videography in capturing construction. This experience was not only about flying a drone but also about appreciating what’s happening in our local community. Navigating Challenges in the Heat Working at a construction site can be an

In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative video tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask

In recognition of National Construction Appreciation Week, we’re highlighting the importance of video in showcasing construction projects. Recently, we captured drone footage of a complex construction project, revealing the intricate details of the work. Our client plans to leverage this video content to demonstrate the scope and quality of their projects. Here are five reasons