Public Relations

A recent client meeting started with a familiar problem. The client wanted to become more visible online. She wanted stronger LinkedIn content. She wanted more people on her mailing list. She also wanted to share more of her expertise. Then the conversation changed. She told us about articles she had written. She shared videos with

Key Takeaways National media coverage builds credibility by providing third-party recognition that advertising alone cannot create. A single media placement can extend far beyond one article through additional news coverage, social media, search results, and professional networks. Organizations should view national media coverage as a long-term digital asset that continues creating value after publication. Being

Key Takeaways Represented the small business community in Washington, D.C., as a member of Intuit’s Small Business Council. Advocated for the PACE Act to modernize payment infrastructure and reduce cash flow delays for small businesses. Participated in a White House Roundtable to discuss AI literacy and the need for a unified federal AI framework. Engaged

Brands must embrace bold risks to stand out. Miss Grand Thailand did not win the pageant. However, she gained significant attention by performing unconventional dance moves, demonstrating that taking risks often makes a lasting impact. Businesses often talk about risk-taking but frequently dilute creative ideas during the approval process, ultimately leading to something mediocre that

From Loren Yaskin: This is me in my senior year of high school, pictured with two iconic Arizona women: Representative Polly Rosenbaum (Arizona’s longest-serving state legislator) and Governor Rose Mofford (Arizona’s first female governor). My parents had just uprooted our family from Connecticut for my final year of high school (yes, really). For an Arizona

On a recent trip, we had several short rides with different ride-share drivers, little windows into how people communicate when they’re supposed to be “on the job.” Some drivers were professional, polite, and helpful. Others told interesting stories or played music we liked. A few, though, revealed quirks, making the rides uncomfortable. With one driver,

Sometimes the best story ideas don’t come from formal strategy meetings or editorial calendars. They come from everyday work. A recent client meeting reminded us how much potential content hides in ordinary conversations. What began as an edit review for an article quickly produced many story angles. The takeaway is simple but powerful: Great stories

Cracker Barrel removes the little man from its logo. The reaction is fierce. Social media lights up. The stock drops. Public figures comment. The company reverses course. This isn’t just about a logo. What should your business learn? Some things about your company stand out to people and trigger feelings. Don’t risk losing your brand

Whether you’re running a college football program or a company, the principle is defining communications success with financial outcomes. Likes and shares don’t pay the bills. Dollars do. If you want expansion, start your strategic communications plan with the revenue goal at the top. Arizona State’s Coach Kenny Dillingham isn’t winning the local NIL support