Arizona Shouldn’t Tell Outside World To Screw Off
Our perspective is highlight the positives the nation may not know while acknowledging we are working to improve our deficiencies.
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spin
Is PR About Quickies Or Something Long Term?
Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a willingness to accept and correct what you do wrong.
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Beyond The Oil Spill: How Slick Will You Get?
As I build my business, I wonder if one day one of my clients will get mixed up in such a mess, the phone will ring off the hook with the media on the other line. From Alex Rodriguez to Tiger Woods to now three companies pointing the finger at each other over the Gulf
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