0 By Loren Yaskin In Media TrainingPosted September 21, 2012Media Training: Pump Up The VolumeDon’t yell. But give your sentences some oomph. READ MORE
0 By Loren Yaskin In Media TrainingPosted September 18, 2012Media Training: As Romney Learned, A Big, Red Flashing Light Won’t Warn YouThis is basic media training in a modern world where about the only device still unable to record you is a refrigerator. READ MORE
0 By Loren Yaskin In Media RelationsPosted August 7, 2012Media Relations: Do Some Journalists Show Their True Colors?Behind the scenes, I knew which reporters were liberal, conservative or moderate. READ MORE
0 By Loren Yaskin In Media RelationsPosted August 6, 2012Off The Wall With Fox10: Some Media Still Wanna Have FunDon't refrain from pitching feature stories. You simply need to connect with the right people. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 17, 2012Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 15, 2012Why The Media Gets Hot And Bothered Over WeatherThe problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 3, 2012Media Relations: TV News Is Not Love At First SightWhat's so important about being first? READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 29, 2012Media Relations: Pitching Stories About “Old” People In This Day And AgeSome media outlets will approach with closed minds pitches about senior citizens. READ MORE
1 By Loren Yaskin In Media RelationsPosted May 16, 2012Most Journalists Won’t Leap At This OpportunityThe best part about satellite interviews is they usually provide you with simply a head shot. READ MORE
0 By Loren Yaskin In Media RelationsPosted May 9, 2012Journalists Should Follow Their Dreams. And I Mean It!Young journalists should follow their dreams and never let a disgruntled news veteran discourage them. READ MORE