In Media Relations

TV

My mom asked me how she might ensure she is watching and reading the most objective news. I asked her to list the sources that provide her information. Media outlets that tend to reinforce her political views dominated her list. Understanding this is the first step for her and others. People often label as “objective” the news that leans toward their positions.

My first recommendation for my mom was to watch and read a news outlet known for providing points-of-view vastly different from her opinions. This could provide balance. She crinkled her face and implied watching that particular outlet would be the equivalent of forcing yourself to eat a meal you detested.

My second recommendation was the better one: Watch C-SPAN. Watching President Obama’s last news conference as president reinforced my advice. I didn’t watch the news conference live. I watched it in its entirety later on c-span.org.

C-SPAN offers us the option of viewing the news without filters. You can hear the questions that people are answering. You can hear complete answers instead of soundbites. After a news conference, we don’t need to hear analysis from talking heads. Take it from a former television reporter: Many journalists are not smarter than us. They often aren’t better educated. You don’t need talking heads to help you understand what you just heard.

Yes, many issues are complex. Perhaps you don’t fully understand the issue. Maybe you are skeptical the answers you hear reflect truth or facts. Then engage in your own form of fact checking.

In addition, you learn a lot watching an unfiltered version of the news. You can hear all the words and answers and not only the ones that journalists or talking heads determined are most important.

True, hearing talking heads who mostly agree with you might make you feel better about controversies in our society. But that path won’t necessarily make you smarter. Be strong enough to challenge your own ideologies.

You just might want to turn C-SPAN off before the station starts taking phone calls. That’s when you might again hear talking heads … not from the networks but from your neighbors.

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